Globe and Mail suggests that small businesses just be themselves
One of the biggest challenges associated with starting a small business is getting noticed. A recent article from the Globe and Mail recommends that small businesses just be themselves, and they will naturally attract attention.
According to the Globe and Mail, small business shouldn't try to be something they are not, as it may alienate potential customers. For example, a plumbing company doesn't need to have a pricey, high-tech website, as it may not be what its customers want or expect.
A new small business should also be wary of making noise as opposed to making an impression. Publicity stunts can be a great way of attracting attention, but they many not be worth the effort. "For smaller brands or those with limited exposure, it’s best to start small and gradually build momentum," says the article.
Finally, a small business should avoid trying to be too much like an established company. What works for one company may not work for another.
An article from CanadaOne offers additional advice to entrepreneurs looking to start a new business. It recommends offering a service or product that is consumable and will keep customers coming back.
