According to one of Canada's leading business professors, small business owners should be cautious before getting into the global marketplace.
In a recent interview with the Globe and Mail, McGill University Professor William Polushin said that Canadian small business owners needed to do their home work when trying to market their business on a world-wide scale. Polushin said that businesses must adapt to local commerce practices and know what others in their field have to offer
"You really have to understand who your competition is," says Prof. Polushin. "If you want to supply Bombardier, SNC-Lavalin, Rio Tinto, make sure that what you have to offer is not just as good as the guy across the street in Longeuil but good enough to go head to head with guys from the United States, from Europe, from Asia."
Polushin was in the news recently when, in another interview with the Globe and Mail, he said that technology would play an important role in small businesses success. He said that the global economy was "moving from what has been the Industrial Age model toward a true information age or digital age."
