Canadian small business owners might benefit from adding video marketing to their social media lineup
Small business owners looking to promote their brands are increasingly turning to social media. A report from eMarketer suggests that small business owners worldwide will spend more than $2 billion on building a presence on social networks.
Perhaps business owners should remember that YouTube can be as viable a marketing channel as Facebook or Twitter. TechCrunch reports that YouTube received more than 100 million views per day back in 2006 - and this number has likely grown over the past few years.
Experts at Official Wire say small business owners can find success with video campaigns if they are able to make their ads stand out among the masses. The first tip they offer entrepreneurs is to develop a narrow target audience within their market. A more specific video has a greater chance of becoming a go-to source.
Small business owners might also ask for the help of video marketing services, says the source. Professional-looking YouTube posts gain more respect and make a brand seem reliable.
Another idea is to have cameo appearances from respected community members to gain a local following, or to ask "expert" bloggers in the industry to be featured in a film as "guest stars."
Reaching consumers through every possible avenue could really pay off for Canadian business owners this year. According to Nielsen Global's Consumer Confidence Index, Canadian consumers are increasingly confident, and wise marketing might help catch consumer dollars.
