With a higher user rate than the average adult, moms are ideal target for social media marketing services
Many small businesses are discovering the many benefits of social media marketing services. Yet for SMEs that count mothers among their target demographics, the platform may be even more crucial, according to a recent study.
The survey, released this week by the Retail Advertising and Marketing Association (RAMA) and conducted by BIGresearch, found that a higher percentage of women with children at home use social networking websites than the average adult.
Facebook emerged as the most popular platform, with 60.3 percent of moms using the website, compared to 50.2 for the average adult. MySpace came in second with 42.4 percent of mom users, compared to 34.4 percent overall, followed by Twitter at 16.5 percent and 15 percent respectively.
"Retailers who aren't engaging customers through social media could be missing the boat," said Mike Gatti, executive director of RAMA. "Twitter, Facebook and blogs are becoming increasingly popular with moms as they search for coupons or deals and keep in touch with loved ones."
Even aside from this specific demographic, the rapidly increasing user base of social networking websites make the platform an attractive marketing service for small businesses - Facebook alone has 300 million users, the website announced this week.
