Social media makes gains as a small business marketing tool

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Recent reports suggest that entrepreneurs might benefit from increasing their use of social media marketing services

In light of recent economic turmoil its increasingly important for small business owners to find cost-effective methods of promoting their goods and services. A recent study from Network Solutions and the University of Maryland shows that investing in social media marketing has paid off for a number of small businesses.

According to an eMarketer report, the study demonstrates that American small businesses doubled their use of social media marketing from 12 percent to 24 percent in 2009. Overall, 58 percent of these small business owners felt social media was living up to their expectations, and 22 percent reported they had already earned significant profits from social media.

While American small businesses are seeing results from social media marketing, it may be wise for Canadian small business owners to start increasing their social network platforms, as well.

According to SEO Consult, a report from Nielsen Online shows that social media networking was the fourth most popular internet occupation globally - beating out the amount of time consumers spent on their personal emails.




 

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