By listening to where brand-related conversations are taking place, business owners can maximize their social media efforts
With the popularity of social media marketing on the rise, many Canadian small business owners have been wondering where to start their own campaigns. There are dozens of social media platforms out there, so starting a social media marketing campaign can be confusing for many small business owners.
In a recent article from the Globe and Mail, social media expert Mark Evans advises that small business owners listen to where the conversations about their businesses are taking place. Evans recommends looking at each of the various social media platforms and observing where the most activity occurs in regards to a business' brand, its competitors, and its industry in general.
"By listening, companies can get a much better understanding and appreciation of the ecosystem, which will give them valuable intelligence for moving forward with a social media strategic and tactical plan," Evans told the website.
After determining where those conversations are happening, a business owner's platform of choice should be worked into their business' website design.
A recent study showed that customers are more likely to purchase and recommend brands that they follow using social media. According to marketing consulting firm Chadwick Martin Bailey, 51 percent of Facebook users and 67 percent of Twitter users were more likely to buy a brand that they engage with through social media.
