When it comes to marketing small businesses, the goal is visibility
Small businesses all over Canada often have a difficult time when it comes to gaining visibility in their markets. According to one advice columnist, it all comes down to "changing the game."
According to Ryan Caligiuri of the Globe and Mail, small businesses must take what is expected of them and turn it on its head. The business analyst advises companies to work hard to stand out among the crowd by making their products the biggest, thinnest or anything else that will help separate themselves.
"GM changed the game by producing the Hummer, the largest vehicle that could be driven on city streets," wrote Caligiuri. "And while many are now quick to discredit the vehicle, it did quite well in its early days."
Among other examples he cites is the board game Cranium, which made itself available exclusively at Starbucks locations. Companies like Costo also gained prominence based on the massive supplies of items it sold.
And while the economy has seen its fair share of troubles over the past few years, many entrepreneurs in Canada believe that they can succeed in business.
According to a recent survey by Intuit, most Canadians are confident in their ability to achieve success, despite the economic slowdown. The survey revealed that nearly two-thirds of potential entrepreneurs believed in their ability to come up with a winning business idea and that 55 percent thought they would be able to market the idea effectively.
