Promotional labels are more than just stickers - they offer a wide variety of branding opportunities
One of the industries predicted to make the most money off of the upcoming World Cup is label manufacturing. A report from Engineering News explains that label makers are gearing up for the sporting event; even beyond the 2010 FIFA World Cup preparations, the industry has seen 22 percent growth in the past year.
The success of the label industry is linked to the success of small businesses. Smart business owners know that one of the keys to effectively marketing a brand is to use promotional labels.
Promotional labels are not just peel-and-stick adhesives; they are an item that can be used on any number of promotional products, offering countless advertising opportunities. When well-designed, they are also a way to pique consumers' interest and generate buzz about a brand.
Look sharp: Logo designs for a label
In order to catch consumers' eyes, a promotional label should feature a distinct corporate logo design.
Ordering custom labels that match a corporate personality can be an important tool for generating brand awareness. When planning the look of a label, carefully consider what consumers value about products and services and try to reflect this in the design. It's also wise to keep labels simple to ensure that a company's name is clearly readable.
Ezine suggests that business owners carefully consider color options, bearing in mind that printed labels give off more distinct colors than web images.
The typeface is also an important decision, and fonts should match brand personality. For instance, a finance firm might use a bold, thick font instead of a script. Also, brands that boast "personal touch" might want to add a little quirk by twisting a single letter - like the e in Dell.
Household business labels offer examples of successful promotion, like the Coca-Cola bottle labels. The Coke labels have a bright red background to catch consumers' eye, but then the legible white writing gives a classic vibe, indicating the product is timeless.
When aspiring toward universally recognized promotional labels, it might be best to seek the assistance of professional printing firms. Whether a brand is whimsical or no-nonsense, businesses always want to come off as professional, and a polished label made by a specialty company might help develop trust in a business.
Stick it to consumers: Put promotional labels everywhere
Promotional labels give business owners the opportunity to offer a wide range of promotional products to consumers and mark their merchandise with a simple stick-on strategy.
This might be especially important in trying economic times when people seem particularly appreciative of giveaways. A recent report from the Advertising Specialty Institute shows that one in four consumers would rather do business with companies that offer promotional merchandise.
Sticking a business label on promotional gifts is an easy way to remind consumers and potential clients who they can thank for their swag - "stuff we all get." Indeed, promotional products are a good way to develop brand awareness as ASI reports that 84 percent of recipients remember the companies advertised on specific giveaways.
Promotional labels can easily be stuck on food baskets - one of consumers' favourite promotional products according to a survey by the Promotional Products Association International. Additionally, some label manufacturers advise sticking promotional labels on key chains, file folders and more to make instant, cost-effective promotional products.
Still, promotional labels are most commonly put on packaging to generate curiosity on the shelf and give consumers immediate brand recognition when they pick up a product.
Promotional labels may not seem like the most exciting items in the marketing world, but innovative design and original use can glam them up. They also might be one of the most essential components of a marketing plan - so don't delay, get started on having custom labels printed.
