An expert says domain name and website hosting are critical to effective SEO
Search engine optimization could be the most important component of digital marketing campaigns, according to a report from Hit Search. Still, award-winning SEO expert Luqman Qadir says that most businesses neglect to carefully establish the foundations for effective search engine optimization.
Qadir defines the first step toward successful SEO as a solid business domain name. A good URL will have embedded keywords to draw consumers searching for specific services. Business owners may want to consider hiring an outside consultant to help them pick a good domain name from a list of those available.
Then, the next necessary measure toward effective SEO is to choose a good web hosting service, says Qadir. Companies need comprehensive databases that will enable easy ecommerce in order for SEO to translate into sales.
Only after establishing these foundations can business owners really begin to consider other aspects of SEO, like linking and content.
Following Qadir's advice and evaluating domain names and web hosting might really pay off for businesses this year; according to a report from Nielsen and WebVisible, 82 percent of consumers use search engines to find companies.
