Small business owners might find that the survival of the fittest climate can be won with email marketing
Email marketing is an increasingly popular mode of advertising for small businesses. A MarketingSherpa report for 2009 showed that more than a third of companies increased their spending on email marketing last year.
Now, global marketing firm EmailVision gives some insight on top integration trends that will impact email marketing success this year.
To start, business owners should use email marketing and social media together to boost brand awareness. Bringing the two channels together will help grow emailing lists as viral network campaigns will encourage Facebook or Twitter uses to opt to receive future mailings from a company.
Also, mobile marketing will benefit from email campaign integration. Business owners can send a smartphone offer based on emails opened by a consumer to increase the chance of making a sale.
In general, EmailVision advises that email campaigns be strategically planned in a way that won't irritate customers. By picking prime opportunities for email integration, entrepreneurs can make the most out of email marketing without overdoing it.
The idea of integrating email marketing and social media might be a particularly solid tip for Canadian business owners. According to a report from CNW Group's Social Media Reality Check, 36 percent of consumers depend on social media to help them make purchase decisions.
