Business owners could use location-based technology to establish themselves as industry leaders
For many young people, with new technology like the iPad and iPhone, staying connected to the digital world is becoming increasingly easier. A recent article for the Globe and Mail discusses how a business owner can appeal to this younger audience.
While many businesses are quite familiar with traditional modes of advertisement, shared media - or social media - is a bit more mystifying. While most business owners are familiar with the basic platforms of shared media, like Twitter and Facebook, there is an entire subset of applications they are missing out on.
A recent trend is the use of location-based applications, most commonly found on smart phones. Users can write reviews and tips about local areas, and that information can subsequently be read by other users in the area.
The Globe and Mail recommends that business owners take advantage of these platforms to share deals with newcomers to the area. This will allow businesses to engage unsatisfied customers and fine-tune their businesses based on customer responses.
Social media platforms can be a great way for Canadian small business owners to engage customers. According to statistics from Tourism Keys, 42 percent of Canadians have a Facebook account.
