Canadian small business owners might generate new business through integrated marketing campaigns
Small business owners know that different marketing channels offer different benefits, as well as access to unique pools of potential clients. "There's no single solution that meets all market needs. Each one can help you build your brand, acquire and retain more customers and deepen engagement," says MediaPost.
Now, a study from Lysis Perspectives suggests that integrating email, mobile and social media marketing services might be the best way to boost business this year. The system - called tri-messaging - gives business owners the chance to appeal to consumers through multimedia, and it may increase their chances of making sales.
To implement tri-messaging campaigns, small business owners must first consider that the three messages should all reinforce each other without being redundant.
They also have to think about which messages best fit which channels; for instance, social media messages might show the personality of a brand and offer links to relevant news while emails could offer promotional merchandise.
The Lysis study suggests that tri-messaging can boost the efficacy of each individual marketing campaign. One company reported email open rates of 40 percent after they integrated their email campaign with social network and mobile marketing; a MarketingSherpa report indicates 20 percent is the industry standard for opened emails.
Small business owners who act fast might be able to use tri-messaging to catch Canadian dollars. Nielsen's Global Consumer Confidence Index shows that Canadian consumers are increasingly confident about the markets.
