Canadian small business owners getting Facebook fans might also get new clients
According to a report from CNW Group's Social Media Reality Check, reading about products or services has positively affected 50 percent of Canadian consumers' opinions of businesses. With this in mind, it is probably not surprising news that companies that use Facebook fan pages could find increased sales.
A new study from Rice University's Jones Graduate School of Business highlights a case study that demonstrates the efficacy of Facebook fan pages in boosting business sales.
An American cafe chain based in Houston, Texas developed a Facebook presence for the purposes of the study. The business owner was quite pleased with the resulting customer loyalty demonstrated by Facebook fans.
Compared with other customers, the Facebook fans did more business with the shop. Facebook fans made 36 percent more visits to the store per month than other customers. Moreover, the Facebook fans spent 45 percent more of their overall dining out dollars at the cafe than other patrons.
As 49 percent of Canadian consumers use social media at least once a day, according to the CNW Social Media Reality Check report, Facebook fan pages might be a good way for business owners to boost their revenue this year.
