Small business marketing might get a much-needed boost from vertical directories
Small business owners probably realize that in trying times effectively promoting an enterprise is more important than ever to maintain sales. Experts at Dealer Marketing suggest that using online directories might be a good way to spread word of your brand to new clients and generate new sales.
The source suggests that these sites are a good place to attract the attention of customers who may not have otherwise even heard of a company. The cost-effective marketing can especially pay off if entrepreneurs make sure their advertisements stand out with a distinct company logo or catchy slogan.
Moreover, small business owners might want to list their companies on the Better Business Bureau webpage. Small Business Trends says this site does double work as an online directory ad and a referral marketing campaign since certified companies come with the seal of approval from an internationally trusted resource.
Canadian business owners who act fast might stay ahead of a trend. A recent study from advisory group BIA/Kelsey says that 64 percent of small business owners are interested in investing in vertical directory marketing even though only 5 percent currently use this form of advertising.
