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Blogs increasingly influence buying habits of consumersCanadian small business owners have a number of ways to reach consumers - they can do so through the radio, print materials or the web. But if entrepreneurs want to maximize their customer influence and actually change the way that people perceive their products and services, they should consider taking up a blog. » full story 2011-04-26
Despite challenges in determining ROI, companies plan to spend more on socialIt's hard to discuss marketing nowadays without hearing about social media. Whether it's traditional social networks such as Facebook or mobile services like foursquare, Canadian small business owners are flocking en masse to social media to manage their brands, sell products and engage consumers. » full story 2011-03-30
With innovative marketing trends, don't forget about traditional methodsThe economy is on the rise and Canadian small businesses are becoming increasingly optimistic of conditions for acquiring credit, hiring and generating sales. » full story 2011-03-11
Marketing advice for emerging small businessesAs the Canadian Federation of Independent Business recently found small business confidence to have risen in February, businesses are faced with an improving economy and all the uncertain operational tasks that go along with it. » full story 2011-03-08
Social media 101: Know what worksThis year, businesses are expected to bolster their marketing budgets, with a strong focus on online channels such as social media. » full story 2011-02-24
Startup marketing with social mediaCanadian small business owners have faced a number of seemingly insurmountable challenges since the beginning of the global economic recession. » full story 2011-02-23
Email marketing can help SMEs capitalize on customer loyaltyFor many Canadian small business owners, the economic recession was a time to focus on customer retention rather than try to reach new markets. » full story 2011-02-23 |
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