Tradeshow Marketing

Tips To Maximize The Success Of Any Event

Follow the “15 Foot Rule”. Make sure all logos and text can be clearly read from a distance
Limit bullet points to 10 words or less
Include visual images to make your exhibit more highly visible and memorable
Make sure your company logo is easy to spot.

If it is a new tradeshow check with your suppliers, competitors and customers to see if they are supporting the show
Ask organizers how many visitors they are expecting, target market of the show and how they will be advertising the show
Check out the current list of exhibitors
Understand your total costs including travel, hotel accommodations etc.

Written objectives are the foundation for a successful show. What do you want to get out of the show or event? Is it for building awareness or lead generation?
You can have more than one goal, but you need to be clear as to what your participation in the tradeshow is going to achieve
Your objectives will help you determine the right size for your exhibit, as well as how many booth staff you will require
Objectives will also help you determine the right pre-show and show promotions.

Who is going to be responsible for set-up and tear down
Be there early for set-up
If you plan to use exhibitor-appointed contractors be sure to check the Exhibitor service manual for the deadline for notifying show management.

Booth staff are a vital ingredient to a successful event
Make staff rotation important – maximum of 3 hours prior to a break
Professional clothing to identify them as a company representative. We can help outfit your staff in clothing that identifies your brand and logo - call NEBS.
You need two booth staffers per 100 square feet of open booth space.

The decision to participate in a show should be based on the numbers, weighing the associated costs with expected benefits
Stick to your tradeshow budget
Giveaways and contests help draw a crowd to your booth and are important as long as they are tied into your product or service offering. NEBS can help you with tradeshow giveaways and promotional items
Take a look around the show floor and do a quick competitive analysis – total number of exhibitors and the number of direct competitors at the show.

Your ultimate tradeshow success will be based upon your skills in following up leads.
Research has found that tradeshow leads do NOT receive the proper follow up
To make the job easier, plan before the show how you are going to follow up with prospects
The longer leads are left unattended the colder they will become
Ensure that all your leads are qualified before you pass them on to your sales team.

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